The Branding Power of “The Big Game”

Big games are huge opportunities for brands to engage with human tribes (fans, teams, colleges, cities and more). Tribes like Patriots Nation (New England pro football) or the Crimson Tide (Alabama college football). In an annual ritual, Brand activity has been revving up for weeks, and will peak during “The Big Game” in Houston on February 5th. Brightbox is proud to be part of it.

For years the Brightbox smartphone recharging solution has been helping Brands to satisfy and delight these loyal tribes, in sports venues, stadiums, arenas, and fields of dreams.

With Frontier Communications Corporation, Brightbox has deployed this year with great collegiate sports teams (football, basketball and hockey) across America: with the Central Michigan University Chippewas, the Florida State University Seminoles, the Marshall University Thundering Herd, the Miami Ohio Redhawks, the Ohio University Bobcats, the Texas Christian University Horned Frogs, the University of Connecticut Huskies, the University of South Florida Bulls, and the West Virginia University Mountaineers.

With American Airlines, we are in pro stadiums with the Dallas Cowboys, Miami Heat, Arizona Diamondbacks, Dallas Mavericks and Dallas Stars, with the Coca-Cola Company we are at great Powdr Corporation ski areas (Boreal Mountain Resort, Copper Mountain, Killington Mountain Resort, Mount Bachelor), and we are in many other sports venues and events (Rio 2016 Olympics, X Games Aspen, Phoenix Suns, New York Red Bulls, Wyndham Mountain, Mountain Creek…) where our platform is a potent vehicle for distribution of branded content (videos, text messages, product coupons, app links).

And we are honored again this year with partners InCharged and ESPN to be powering up fans at the Big Game in Houston!

Why do leading brands choose and trust the Brightbox power platform to provide secure smartphone recharging?

Rick Barakat, SVP of Sales Strategy & Operations at IMG College, the nation’s largest collegiate sports marketing company, gave Brightbox the following testimonial:

“Brightbox is IMG College’s preferred vendor for secure charging stations. In 2016 we deployed Brightbox charging stations at 15 college stadiums and arenas, and expect to bring the Brightbox opportunity to more IMG schools in the future. The Brightbox platform is impressive and delivers many benefits to venues and attendees while its first-class service and support capabilities have been of great value. The secure charging station is a unique amenity that places corporate brands, such as Frontier Communications, at the fingertips of fans while providing a much needed service on game day.”

Stephanie Jacobson, Senior Manager at New York Red Bulls offered: “Brightbox has been instrumental in providing a 25,000 seat Arena with the one thing people cannot seem to be without – a fully charged mobile device. Not only has Brightbox made these units secure, aesthetically pleasing and aligned with our marketing strategy, but we have not yet had one issue with security or maintenance. Our fans can take unlimited selfies, videos and live-action shots without worry that they will run out of power.”

Fans are thirsty for connectivity and power, and love the brands who keep them charged & connected.  Brightbox’s 800 global stations are connected to a sophisticated and “open” delivery platform, in 13 countries, 11 American States and 6 Canadian Provinces. Via our solution, brands can manage their own content and conduct direct engagement campaigns with fans.

At Brightbox we take very seriously the trust placed in us, each and every day, by our users, venues and brands. Thank you and enjoy the Game.


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