Our smartphone recharging station is a digital sign on steroids. It is a touchscreen digital sign with actual consumer utility (smartphone recharging). Also it is an interactive marketing platform. Finally it provides deep audience measurement via BrightboxEyeQ® software.
At DSE 2015, when the Brightbox Mark3® station celebrated its official debut in Intel’s massive IoT booth, the company won the rAVe award for “Best Digital Signage Kiosk Application” (Brightbox® DSE2015) for its highly secure, public-place smartphone charging kiosk.
Now this year at DSE 2017, Brightbox is pleased to announce recent product and platform enhancements:
- Open platform access to partners and brand to manage their digital content on Brightbox recharging kiosk screens
- Passive audience measurement from BrightboxEyeQ® software via the kiosk camera, with instant consumer engagement and demographic metrics
- Choice of 3 different secure chamber key methods: masked pin code, mag stripe card (bank or loyalty) and RFID
- Second digital screen connection capability
“Only Brightbox offers open access to its operational platform for partners to manage their own digital content,” said Billy Gridley, the company’s CEO. “To consumers, we offer a safe “21st-century drinking fountain” for smartphones, and a digital sign with actual utility. To brands we offer the power to delight consumers and to manage real-time advertising campaigns.”
The smartphone recharging Digital Out-of-Home (DOOH) sub sector grew sharply in 2016, in Retail Malls and Stores, Sports, Theme Parks, Casinos and Healthcare, with Brightbox leading the charge, across the globe. The company now has 900 kiosks in its network, deployed in 31 American states, 5 Canadian provinces and 11 countries (including the US, Canada, Brazil, Mexico and the United Kingdom).
The company is recognized as the global technology leader in the rapidly growing market for interactive recharging stations. Its open platform offers unrivaled feature versatility: highly secure recharging and a marketing platform that can be leveraged for digital content delivery, SMS or email capture and marketing campaigns, consumer polling and contest entry, and deep data capture. Its elegant Mark3 charging station and second screens can be wall, stand or table-top mounted, or can be integrated into larger customized form factors. The Brightbox platform is multi-lingual. Phone charging can be “paid” or “free”. Currently 85% of its kiosks are offered to consumers as a complimentary recharging amenity.
Unlike its competitors, Brightbox empowers partners with direct platform access to fleet and content management; furthermore, its platform is third-party penetration test proven. Via its camera, Brightbox can capture audience measurement data (dwell and glance time, demographics and mood) on a wholly anonymized basis, thereby protecting consumer privacy, which is particularly valued by sectors, including healthcare and theme parks. The company recently added “secure pin code” as a key method: in response to consumer surveys about discomfort with visible, screen-displayed pin codes, Brightbox requires double entry of a “masked” personal pin code, a practice which increases security and encourages consumer interaction with its marketing platform.