In many malls and shopping centers throughout the country, teams are working hard to improve the customer experience, drive foot traffic, deliver customer loyalty and grow revenues at a time when items can be purchased at the click of a button from the convenience of home. Customers are also more connected than ever with 97% having a cellphone when shopping. Many will use their phone to compare prices, take photos, call friends with questions, relax in the food court catching up on the latest news or even pay at the register.
Visitor’s have become so reliant upon their devices that a dead phone poses not only a risk for customers who may leave the shopping center early, but a threat that they will seek out alternative shopping experiences that enable their 24/7 connected lifestyle.
Assistant General Manager and Director Specialty Leasing, MetroNational